There is a variety of product promotion methods available. But a marketing strategy that uses a mixture of techniques, no matter how original, is unlikely to be successful. Your product and business model will dictate the strategies and channels that are most successful.
Effective advertising caters to the demands of the marketplace you operate in. That’s why it’s essential to employ a well-thought-out marketing plan. This manual will explain the best strategies for promoting your merchandise to increase sales.
1. Start a Win-back Email Campaign.
High-intent customers who have already visited your store and made a purchase can be saved by emailing them. Because of this, it’s the optimal medium through which to inspire customer loyalty and subsequent purchases. It’s also an excellent strategy for returning clients who haven’t shopped with you.
Win-back campaigns, a subset of lifecycle marketing that aims to re-engage customers at various points along their customer journey, are among the essential sequences you can develop for your product marketing plan. This consumer has already made a purchase; therefore, you should deliver a message that makes them want to return.
2. Organize a Contest on Social Media.
Promoting your business with social media contests is a fun and simple method to get to know your consumers and gain new followers. Facebook contests are an excellent way to counteract the platform’s low organic traffic, bringing in an average of 34% new consumers every campaign.
It’s essential to arrange your new offering such that the lucky winners of your Facebook or Instagram promotion can get their hands on it first, either for free or at a steep discount.
Don’t simply promote the material on the social media platform where your major campaign is taking place; use all your marketing avenues to get the word out. Your website, email newsletters, and sponsored advertisements are all included in this category.
In addition to generating more interest in and sales of your new product, a more active social media presence is an effective strategy to introduce your brand to a broader audience, find new consumers, and foster a sense of camaraderie among your existing patrons.
3. Create a Blog post.
You might not have a landing page ready for buyers or subscribers to visit while promoting your new product or service. Remember that your new product may be an improved version of an existing service. It’s possible that acquiring new consumers isn’t your primary objective right now, but rather stimulating the interest of your current clientele or awakening the interest of dormant ones.
To provide as much information about the new product’s features and benefits as possible, it’s a good idea to have a blog post written about it, then promote the post via email and social media.
If you already have a landing page for your new product or service, you may still use a blog post to spread the word because of the many opportunities it gives you to link to the landing page.
4. Implement a Customer Loyalty Program.
Programs that reward customers for loyalty might be offered for free or for a fee. For instance, Altitude Sports charges its subscribers $34.99 once for life. They get 5% off practically everything, access to special discounts and deals, and free returns.
Free loyalty programs can still employ a point system to award clients perks after accruing a particular number of points. In contrast, other free programs.
Customers will return to your online store more frequently if they know they can redeem their earned loyalty points for a discount, free shipping, or a freebie. Greetings, loyal patrons!
5. Publish Feedback from your Customers.
Having satisfied clients spread the word about your business and its offerings are a tried-and-true method of advertising new products and services. You can ask for an online review of the new service or content for a testimonial if you take advantage of some of the earlier suggestions (such as offering an upgrade or free trial).
When introducing the product to a wider audience, feedback from early adopters is invaluable. Stats show that 84% of customers will trust internet evaluations as much as they would personal advice.
The optimal strategy to market your brand-new offering will hinge on the platforms your target demographic frequently uses and the habits they have established when surfing the web. In any case, you need to cross-promote and employ multiple channels.
